Asko LC11 Liquid Color Detergent, Nordic Swan Ecolabel, Vegan, Color Safe Formula

The Nordic Swan Ecolabel is the official Nordic Ecolabel, founded by the Nordic Council of Ministers in 1989. The purpose of the Nordic Swan Ecolabel is to contribute to less environmentally damaging production and consumption. That is why the Nordic Swan Ecolabel looks at the entire product’s journey and the environmental problems that arise along the way – for the benefit of people, the environment and the earth’s resources.

The Vegan label is administered by The Vegan Society, which is the oldest and most recognized vegan community in the world, founded in England in 1944. The brand is registered in many parts of the world and is used on more than 22,000 products. The Vegan Society defines veganism as “a way of life that seeks to exclude as far as possible and practically possible all forms of exploitation and cruelty to animals for food, clothing and any other purpose”. The label is found on many different products such as food, clothing, cosmetics and detergents.

Attention has been paid to making sure that this product has a reduced environmental impact where possible: so, the bottle is made from 100% recycled plastic.

The detergents are made to preserve the colors of clothing. This means that you can wash your garments without worrying too much about fading – and it increases their lifespan as a result.

As well as combating the build-up of fuzz and pills on clothing, the fabric care formula has an active anti-greying effect. Not only do your favourite items of clothing look like they did when you bought them for longer, but they also won’t have to be retired from your wardrobe so quickly.

The detergents have an anti-pilling effect on cotton and cotton/polyester clothing. As well as the effect this has on the way the products look and feel, they’ll also maintain their “like new” look and as a result, last longer.

The fabric care product works in the wash to remove the build-up of fuzz and pills on natural fibers – leaving you with smooth, soft and silky garments. Not only are they pleasure to wear, they also look their absolute best for longer.

These products work with the ASKO Auto Dose system. This system measures dosage against the size of the load, how dirty the washing is, and even the hardness of the water. It reduces the negative effects of using too much detergent and fabric care products – both in terms of wash quality, and environmental impact.